What we build.
For Gulf companies: we design and build websites, stores and software in Arabic and English, then stay on to run them.
Who it’s for.
Your site was made in a week, three years ago, and it shows.
A site designed and built as one piece, in both languages, that stays fast.
Web design and developmentYour checkout is a plugin nobody wants to touch.
Checkout built as part of the store, in both languages, and kept under test.
EcommerceYour store and your stock system disagree.
One source of truth, and integrations that keep it so.
Software engineeringThe machines know things the office finds out a day later.
Devices that report in, and alerts when something needs a person.
IoTThe site went down and nobody knew who to call.
Hosting with monitoring, backups, and a person who answers.
Website hostingPeople search for what you sell and find someone else.
A site built to be found, in both languages, and a monthly read of what ranks.
SEOSomeone copies orders between systems by hand.
Automation that does it, and a person who checks it.
AI and automationHalf the business runs on spreadsheets and one person’s memory.
A programme that moves it onto systems, one piece at a time.
Digital transformation
Design and build.
Web design and development
Sites designed and built as one piece, in Arabic and English: the design, the words, the build and the launch, by the same hands, on a stack that stays fast.
- Design and build, in both languages
- Content your team edits without us
- Fast on a phone, measured not assumed
- Launched on your own domain
On the record: no8ta, Mortar & Kettle, Arsu Tours

The sign, hung Ecommerce
Stores that sell in Arabic and English from the first screen to the receipt: catalogue, cart and checkout, payments, stock and fulfilment, built to hold when it gets busy.
- Storefront, catalogue, cart and checkout
- Payments and delivery integrations
- Stock that agrees with the store
- Re-platforming while the business keeps trading
On the record: Trashy T-Shirts

The orders, packed Software engineering
The systems behind the screens: content models, APIs, the systems of record and the integrations between them, built to be read, tested and changed by whoever comes next.
- Content models and APIs
- Integrations between the systems you already run
- Tests, staging and continuous delivery
- Replacing legacy pieces one at a time
On the record: no8ta, Mortar & Kettle

The wiring, made neat IoT
Devices that report in: tills, sensors, counters and controllers, connected to the systems that need to know, with the software to read, alert and act on what they say.
- Devices connected to your systems
- Dashboards and alerts from what they report
- The firmware, and the service it talks to

The box that reports in
Then run it.
Website hosting
Your site and store run where we can see them: hosting, delivery, backups and monitoring, with a person on the other end when something changes.
- Hosting, DNS and certificates
- Backups and monitoring
- Releases without downtime
- A person to call
On the record: no8ta

The switch, left on SEO
Being found for what you actually sell: a site that is fast and readable to search engines in both languages, pages written for the questions people ask, and a monthly read of what ranks.
- Technical SEO in Arabic and English
- Pages for the questions people search
- A monthly read of rankings and traffic

Found from the end of the street AI and automation
Work a model can do and a person can check, put into the day-to-day: generated imagery, triage, assistants with a review step, and the repetitive hand-offs between systems.
- Generated imagery, checked by a person
- Automation of hand-offs between systems
- Assistants with a review step
On the record: Trashy T-Shirts

The jig bends; the hand checks Digital transformation
The long programme, run in order: moving a business from paper, spreadsheets and memory onto systems that hold, one piece at a time, while it keeps trading.
- A map of what you run today and the gap
- The order of work, agreed
- One piece at a time, each one finished
- Training for the people who will run it

The old sign down, the new one lit
How we work.
Discover
We map where you are today and the gap to where you should be.
You get: A written map of today’s stack and the gap.
You decide: What to rebuild first.
Design
Architecture, UX and technical spec, agreed before a line of code is written.
You get: A design and a spec you can hold us to.
You decide: The scope and the order of work.
Build
Sprints, staging, weekly reviews. You see progress live, with no surprises at the end.
You get: Working software on staging every week, and a weekly review.
You decide: What ships, and when.
Run
Releases, monitoring and steady improvement after launch, so it keeps growing.
You get: Releases, monitoring, and a regular read of the numbers.
You decide: What we improve next.
How to start.
- Write to us with what the business does, what it runs on today, and what gets in the way.
- We reply within one business day.
- Then a first call, and the discovery step above.