fatima.coach

The site of Fatima El Chediak, a career and academic transition coach in Dubai: the practice, field notes, and a call to book, in English and Arabic. The oldest build on the record: begun as a one-page portfolio in January 2026, rebuilt in May 2026 as the site it is now.

Live at fatima.coach

The home page, scrolled — The home page, scrolledfatima.coach, captured 2 November 2026

The home page on a phone, scrolled — The home page on a phone, scrolledfatima.coach, captured 2 November 2026

Facts

What it is: For family · coaching site · Arabic and English
Status: Live
Year: 2026
Built with: Next.js, React, TypeScript, Tailwind CSS, Keystatic, Vercel
Hosting: Vercel

What we did

Design and build, for family
The site in Arabic and English
Field notes edited in Keystatic, a Git-backed CMS
Booking by Calendly, and the site set up for search engines and AI discovery

Palette

Paper #F7F4EE 37%
Draft #E8DFD0 28%
Stone #6B5D4F 3%
Terra #C4733E <1%
Ink #1A1814 32%

As the home page uses them, measured on the capture of 2 November 2026.

Typefaces

Each line is the site’s own, set in its face.

Clarity is a structure you build.
FrauncesHeadlines
Before leadership becomes a title, it starts as a structure.
InterText and labels
فاطمة
AmiriThe Arabic signature

Screens

About: career and academic transitions, by design — About: career and academic transitions, by designfatima.coach, captured 2 November 2026

Field notes: writing from the practice — Field notes: writing from the practicefatima.coach, captured 2 November 2026

Book a call: a discovery call, with no obligation — Book a call: a discovery call, with no obligationfatima.coach, captured 2 November 2026

The home page in Arabic — The home page in Arabicfatima.coach, captured 2 November 2026